Top 5 Fashion Games in Guatemala Q4 2021

The fourth quarter of 2021 saw notable activity in the fashion gaming segment in Guatemala. Here’s a closer look at the performance trends of the top five fashion games on the unified platform.

Hair Challenge from Rollic Games had its weekly downloads fluctuate, starting at 21.1K in late September and dipping to approximately 10.9K in mid-October. The downloads slightly rebounded to 13.8K by the end of December. Weekly active users followed a similar pattern, beginning at 100.8K and experiencing a dip to around 70.5K in mid-December before closing the quarter at 76.9K. The only recorded revenue for the app was $4 in the last week of December.

Lion Studios’ Doll Designer saw a gradual decline in weekly downloads from 8.1K at the start of the quarter to around 5.8K by the end of December. Active users also decreased, starting at 15.3K and dropping to 11.2K by the last week of December.

Ngoc Pham Thi’s Fashion Show: Dress Up Games experienced relatively stable download numbers, starting at 5.5K and ending at 7.1K. Active users showed a consistent increase from 10.9K at the beginning of the quarter to 13.6K by the end. Revenue for this app was minimal, with sporadic earnings peaking at $24 in late October.

Acrylic Nails! by Crazy Labs had a notable increase in weekly downloads, rising from 4K at the start of the quarter to about 10.4K in the week of December 20. The active users mirrored this growth, starting at 11K and peaking at 22.8K in the same week.

Lastly, DIY Makeup, also from Crazy Labs, saw a steady download rate, with numbers fluctuating between 2.9K and 5.2K throughout the quarter. Active users saw a peak of 15.1K in early November before stabilizing around 9.8K by the end of December.

These insights are based on data from Sensor Tower. For more detailed information and further insights, visit Sensor Tower.